Ben Cho, Director

Americas Market Strategy & Commercial Operations Expert

Drawing from 16 years of hands-on experience with energy giants Imperial Oil and ExxonMobil, Ben brings unparalleled insight into the complex dynamics of downstream fuels and lubricants markets across the Americas. His journey through the industry's most challenging roles has equipped him with a rare perspective on market fundamentals, pricing strategies, and value chain optimization.

As ExxonMobil's Americas Commercial Analytics Lead, Ben directed a specialized team of business and pricing analysts, developing sophisticated approaches to market analysis and value capture across diverse regional markets. His experience spans the entire commercial spectrum—from intricate products trading to retail operations, and from B2B sales to strategic pricing across Mexico, Canada, and the US markets.

Key chapters in Ben's journey include:

- Leading Imperial Oil's retail pricing team during critical market transitions

- Developing deep trading analytics expertise in Canadian products markets

- Building and leading high-performance analytics teams across multiple markets

This combination of strategic insight and practical experience enables Ben to guide organizations through their own journey of value discovery and market optimization.